| 1.
We just do not sell as much as we should, I know we could sell much
more but somehow it does not happen |
|
| 2.
Management spend too much time operating and not enough time managing
|
|
| 3.
We don't really know what our customers think about us. We assume
its good because they keep buying |
|
| 4.
Our sales support systems are not what they should be. Customer
records and CRM systems would help |
|
| 5.
Technology changes so rapidly in our field. Sometimes its hard to
keep up with what's on offer |
|
| 6.
We answer tenders all the time, but we just don't win them |
|
|
7.
We have not had a session looking only at strategy in years
|
|
| 8.
The business climate is becoming more and more difficult. Its much
harder to make the same profits as before |
|
| 9.
New competitors are damaging our business, they have advantages
like BBBEE status or more cash. It hurts margins |
|
| 10.
Big retailers are hurting us. They offer no expertise, but they
sell similar products for prices we can't match |
|
| 11.
We tried advertising more but it just didn't work |
|
| 12.
We have thought about new ways to sell, like the Internet, but have
not implemented them |
|
| 13.
Every year we are short of our goals, sometimes by only a little,
but it's still frustrating |
|
|
14. We lost a big customer recently |
|
| 15.
We are usually short of cash, and this affects our ability to stock
and sell |
|
| 16.
Our market changes so quickly, we are never really sure if we are
on top of things |
|
