MarkStrat is a time-efficient review of marketing strategy that directs the business into areas where performance could be improved. The process involves a highly interactive seminar facilitated by a very experienced marketing consultant, and is followed short review sessions one and three months after the main seminar.

MarkStrat will have the following outputs:

• To what degree the business managers are in agreement about core strategy
• Uncovering strategic risks and opportunities and then putting processes and responsibilities in place to address these issues
• Providing the management team with delegated tasks and targets to address key drivers of the marketing strategy, those that can maximize opportunity or mimimise risk.