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Ideal for:-
- SME's
that are managed by between 3 and 10 key senior managers who each have
direct responsibility for the success of the business or parts of the
business
- Management
teams who are heavily committed in day to day tasks, teams that are
hands on business managers, and rarely review strategy.
- Businesses
that are functioning and reasonably successful, they may be anywhere
from break even to highly profitable and growing. It is always prudent
to review strategy even in the most successful businesses.
Not for:-
- Businesses
that are in serious trouble - this methodology has not been tested as
a turnaround technique
- Businesses
run by a single entrepreneur who makes all the decisions
- Businesses
where there are fundamental differences of belief between managers about
key strategic areas of the company - e.g. goals, target markets etc.
- Start-up
operations - the methodology may work in this environment but has not
been tested for start-ups.
Different
interventions are available for businesses in these categories. Contact
The Marketing
Director for more details
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